Kujukuri Beach

Kujukuri Beach is one of Japan’s largest sandy beaches, stretching along the Pacific coast of eastern Chiba Prefecture and the Boso Peninsula. A beautiful arc-shaped shoreline extends for approximately 60 to 66 km from Gyobu Cape (Iioka, Asahi City) to Taitozaki (Torami, Ichinomiya Town). True to the name “Kujukuri” (“ninety-nine ri”), its vast sandy expanse offers a magnificent view that seems to go on forever. The entire coastline is designated as part of the Chiba Prefectural Kujukuri Natural Park and has also been selected as one of Japan’s 100 Best White Sand and Green Pine Beaches and one of Japan’s 100 Best Shores.

Its gently sloping waters and relatively calm waves have long been loved by locals. In summer, the beach is busy with swimmers, while throughout the year it attracts surfers and anglers. In winter, many seabirds migrate here, making it a popular spot for birdwatching as well. Because the color and atmosphere of the sea change greatly depending on the season and time of day, it is also an ideal coastline for strolls and drives.

■ Geography, History, and Origin of the Name
Kujukuri Beach is a sandy shoreline that runs from Gyobu Cape to Taitozaki and is known as a long sandy coast with almost no rocky areas. Along the coast, tidal flats and salt marshes are scattered about, creating habitats for diverse wildlife.

● Origin of “Kujukuri”
There is a legend that the name came from measuring the distance by placing arrows at one-ri intervals (about 4 km), continuing as far as ninety-nine ri. The place name Yasashigaura is also said to originate from this story.

● Byobugaura
To the north of Kujukuri Beach, between Gyobu Cape and Choshi City, lies a dramatic cliff stretching about 10 km and rising 35 to 60 m high. It is called the “Dover of the East.” Formed by wave erosion, it is said to have retreated about 6 km over the past 700 years. The former Sanuki Castle, which is said to have existed in the late Heian period and served as the residence of Kataoka Tsuneharu, is believed to have sunk into the sea.

● Iioka Lighthouse
At Gyobu Cape stands Iioka Lighthouse, built in 1956. Its light reaches about 38 km away. It offers a sweeping view of the magnificent seascape of Kujukuri Beach and is one of Japan’s 100 Best Places to View the Sunrise and one of Japan’s 100 Best Places to View the Sunset.

■ Natural Environment and Highlights
Kujukuri Beach is blessed with rich nature and diverse ecosystems.

● Birdwatching
In winter, many seabirds such as:
- Sanderlings
- Harlequin Ducks
migrate here, making it a popular destination for nature observation.

● Sea Turtle Nesting Site
Some parts of the coastline preserve a valuable natural environment where loggerhead sea turtles come to lay their eggs, and local conservation efforts are also underway.

● Seasonal Attractions
- Spring: Cherry trees along the coast and beach morning glory flowers are beautiful
- Summer: Swimming, surfing, and marine sports are at their peak
- Autumn: Strolling and driving in the pleasant breeze are popular
- Winter: Ideal for birdwatching; the clear air makes the sunrise and sunset especially beautiful

Because the scenery changes greatly depending on the time of day and weather conditions, it is also perfect for photography.

■ Leisure and Activities
Kujukuri Beach is known as one of Japan’s premier marine sports areas.

● Surfing
The waves are excellent, and many surfers visit throughout the year. In particular, Tsurigasaki Beach in Ichinomiya Town, an Olympic venue, has attracted attention as a world-class surfing spot.

● Swimming
The shallow waters and wide sandy beach make it popular with families. There are many beaches equipped with facilities such as beach houses, parking, and showers.

● Fishing and Beach Seine Fishing
It is known as a famous spot for cast fishing, and beach seine fishing experiences are held in various locations.

● Marine Sports and Outdoor Activities
- Windsurfing
- Jet skiing
- Wakeboarding
- Camping and barbecues
- Cycling along the coast

You can enjoy nature-based activities all year round.

■ Local Appeal and Nearby Attractions
Kujukuri Beach is deeply rooted not only in tourism but also in the daily lives of local residents.

● Nearby Facilities
- Hotels, ryokan, minshuku, and glamping facilities
- Kujukuri Water Garden (a large pool complex)
- Kujukuri Fishing Pond Center (a seawater fishing pond)
- Seaside cafes and seafood restaurants
- Dog runs and campgrounds

● Culinary Attractions
When it comes to Kujukuri Beach, seafood is also a major attraction.
- Hamaguri clams (famous nationwide for their rich flavor)
- Rock oysters (in season in summer and very juicy)
- Sardine dishes (such as namerō, tsumire soup, and sun-dried sardines)

There are many diners and markets where you can enjoy fresh seafood delivered directly from fishing ports.

● Local Culture and Events
- Surfing schools
- Filming locations for commercials and TV dramas
- Matchmaking events
- A place for residents to relax, with morning walks and fishing

It also plays a major role as a center for regional revitalization.

■ Main Coastal Spots
● Yagata Beach
Located in the center of Kujukuri Beach, it has the Marinepia Kuriyamagawa facility. The view from the small hill is spectacular, and in early summer, you can see large colonies of beach morning glory flowers.

● Kidohama Beach
Known as a nesting site for loggerhead sea turtles, this is a quiet beach suited to nature observation.

Kujukuri Beach boasts one of Japan’s largest and most magnificent sandy shores, and is a coastline full of diverse attractions, including rich nature, ecosystems, leisure activities, and food culture. The seascape, which changes with the seasons, captivates visitors, and offers enjoyment in many forms, from swimming and surfing to strolling and photography.

Its beautiful sunrises and sunsets are so stunning that they have been selected among Japan’s 100 Best Sunrises and 100 Best Sunsets. It continues to be loved by many as one of Chiba Prefecture’s most iconic scenic spots. Truly a treasure of Chiba, this is a coastline indispensable to both tourists and local residents.