Toy Kingdom

Omocha Kingdom is Japan’s first toy-themed theme park, located amid the natural surroundings of Mt. Ojigatake in the Setonaikai National Park in Tamano, Okayama Prefecture. Since opening in 1996, it has remained a beloved destination for children. Through play that children can “see, touch, and experience,” the park provides a welcoming environment that supports their growth and learning.

The park’s greatest feature is its “Toy Pavilions,” where visitors can freely play with a wide variety of toys from Japan and around the world. There are 18 pavilions in total, including Tomica & Plarail Land, Licca-chan House, the Sylvanian Families Pavilion, Daiya Block World, and the Wooden Toy Pavilion, offering immersive experiences in the worlds of popular toys and characters. Since all of the Toy Pavilions are indoors, children can play comfortably even on rainy or hot days. The toys also incorporate educational elements, stimulating children’s curiosity through textures, interactive features, and sounds while encouraging the development of imagination and social skills.

In addition, the park offers approximately 19 attractions, making it enjoyable even for small children. Attractions include a merry-go-round, Ferris wheel, ladybug-themed roller coaster, and go-karts. There are also many rides that children from the age of zero can enjoy when accompanied by a parent or guardian. Since there is even a roller coaster available for children aged two and older, first-time visitors to an amusement park can enjoy themselves with peace of mind. Another distinctive feature is that children can enjoy age-appropriate play through experiences such as riding, operating, and searching.

With the theme “Play is the Best Learning,” Omocha Kingdom also holds a wide range of events and hands-on programs. In addition to seasonal events, the “School of Play” offers programs throughout the year that provide authentic and social experiences, including “Kids Challenge Work,” a job-experience program for elementary school students, as well as sports classes. These activities provide abundant opportunities for children to learn while having fun.

At the park’s toy store, “Toys Stadium,” visitors can purchase products connected to the pavilions, as well as collaboration goods exclusive to Omocha Kingdom, such as Tomica and Licca-chan items. The opportunity to take home the toys they have enjoyed playing with is another major attraction for visitors.

Visitors often comment that “children can become completely absorbed in their favorite toys,” “there are many play facilities suitable even for small children,” and “children develop the habit of putting things away.” Many families also visit regularly using annual passes, making the park a destination that remains enjoyable no matter how many times they return.

In this way, Omocha Kingdom is more than just an amusement park; it is a “creative land of play” that brings out children’s smiles and supports their growth through toys. Surrounded by nature, this charming theme park offers something for the whole family to enjoy throughout the day.